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Friday, March 2, 2012

Canon Launch EOS 5D Mark III




Canon has announced the Canon EOS 5D Mark III, the latest in its enthusiast full-frame 5D series and successor to the popular EOS 5D Mark II.


Canon Press Release:

Creativity, redefined – Canon unleashes the EOS 5D Mark III

London, UK, 2nd March 2012 – Canon today announces the latest addition to its worldfamous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark IIIbuilds on the performance of the legendary EOS 5D Mark II, offering improved speed,greater resolution, enhanced processing power and extended creative options for bothstills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.

Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offeringimproved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike.

"The EOS 5D Mark III represents a big step forward for the EOS 5D series" said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. "The EOS 5D Mark II is an exceptional camera and we've listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it's faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality."
Enhanced performance

With its comprehensively upgraded specification, the EOS 5D Mark III is the ideal toolfor the growing number of photographers shooting both stills and movies. It incorporates a number of the features launched with Canon's revolutionary EOS-1D X,providing vastly improved performance, flexibility, handling and durability.

The camera's newly-developed 22.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. With an increased 8-channel read out, the camera comfortably handles a maximum full resolution speed of up to 6fps in bursts of 18 RAW images or over 16,000 JPEGs1, without the need for additional accessories. Additionally, the sensor's advanced architecture offers a huge native ISO range of 100-25,600, expandable to 102,400, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.

The EOS 5D Mark III utilises the same 61-point wide-area AF system as the flagship EOS-1D X, providing exceptional sensitivity, precision and speed. One of the most advanced AF systems currently available, it features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects, and providing additional reliability in ituations where subject movement can be unpredictable.

Highly accurate exposures are provided by Canon's acclaimed iFCL metering system, which incorporates a 63-zone Dual-Layer sensor linked to each point of the AF system. Focus information gathered from the AF system is analysed alongside colour and luminance signals measured by the metering sensor itself, enabling the EOS 5D Mark III to deliver consistently accurate skin tones and excellent results in a wide range of shooting situations.
Creative performance without compromise

The EOS 5D Mark III features Canon's latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera's performance. 14-bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture all the detail in high contrast scenes. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot.

The increased power of DIGIC 5+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production.

The EOS 5D Mark III features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot.

For situations where photographers want to avoid being noticed, such as weddings, the EOS 5D Mark III also features a new silent shooting mode that dramatically reduces the sound of the shutter and mirror, ensuring they can work quietly in the background. A continuous silent mode is also available, enabling photographers to capture fastermoving subjects without attracting attention.
Next generation EOS Movies

The EOS 5D Mark III builds on the reputation of the EOS 5D Mark II, with a range of new features introduced following feedback received from photographers to provide even better Full HD video performance. As well as offering the depth-of-field control loved by video professionals, the new full-frame sensor combines with the vast processing power of DIGIC 5+ to improve image quality by virtually eradicating the presence of moiré, false colour and other artefacts. The addition of a movie mode switch and a recording button also offers greater usability, enabling videographers to begin shooting immediately when movie mode is engaged.

Additional movie functions include manual exposure control and an enhanced range of high bit-rate video compression options, with intraframe (ALL-I) and interframe (IPB) methods both supported. Variable frame rates range from 24fps to 60fps, and the addition of SMPTE timecode support provides greater editing flexibility and easier integration into multi-camera shoots. Users can also check and adjust audio during recording via the camera's Quick Control screen and a headphone socket enables sound level monitoring both during and after shooting. Enhanced processing power provided by DIGIC 5+ also makes it possible to conveniently trim the length of recorded movies in-camera.
Professional build, easy operation

The EOS 5D Mark III has been built to offer photographers easy-handling and robust build quality. Its lightweight, high-grade magnesium body offers advanced weather proofing for protection against the elements, while the construction of the shutter has also been reinforced, with 150,000-cycle durability making it ideal for repeated, everyday use. An enhanced version of the Intelligent Viewfinder featured in the EOS 7D offers approximately 100% coverage, as well as an on-demand grid display via the builtin transparent LCD.

The same reinforced 8.11cm (3.2") Clear View II LCD screen as used by the EOS-1D X provides high quality framing and playback in all conditions. 1,040k-pixels provide the resolution to accurately check image sharpness and focus, while the gapless structure design introduced with the EOS-1D Mark IV prevents reflections and protects against dust or scratches. A headphone socket and locking mode dial have been included, while the inclusion of a UDMA 7-compatible CF card slot plus an SD card2 slot enables shooting to both cards simultaneously, auto switching when the one in use becomes full and the option to copy images from one card to the other in-camera.
Digital Lens Optimizer – new in Digital Photo Professional v3.11

The EOS 5D Mark III comes complete with the most advanced version of Digital Photo Professional (DPP) yet – Canon's free, in-box software enabling high-speed, high quality processing of RAW images. New in DPP v3.11 is Digital Lens Optimizer – a revolutionary new tool designed to drastically improve image resolution.

Digital Lens Optimizer (DLO) precisely imitates lens performance, with a series of complex mathematical functions replicating each stage of the journey of light through the optical path. Using this information DLO can correct a range of typical optical aberrations and loss of resolution caused by a camera's low pass filter, by applying an inverse function to each shot to take the image nearer to how the scene appears to the naked eye. This creates exceptionally detailed, high-quality images with highly manageable file sizes, providing photographers with maximum image quality and greater flexibility.
EOS System compatibility

As part of the EOS System, the EOS 5D Mark III is immediately compatible with over 60 EF Lenses, including the EF 24-70mm f/2.8L II USM – the new, essential wide-angle zoom lens from Canon's famous L-series. The camera is also compatible with a newlyannounced range of accessories designed to offer extended creativity, including the Speedlite 600EX-RT – a high performance TTL flash with wireless radio connectivity. Additionally, the new Battery Grip BG-E11 offers greater handling flexibility alongside the ability to double the camera's battery life.

Canon EOS 5D Mark III – Key features:
22.3 Megapixel full-frame sensor
61-point autofocus
Up to 6fps continuous shooting
Native ISO 100-25,600 sensitivity
Full HD video with manual control
14-bit DIGIC 5+ processor
Enhanced Weather sealing
8.11cm (3.2-inch) 1,040,000-dot screen
HDR mode with presets
Canon EOS 5D Mark III specifications



Price
MSRP Body only: $3499, €3299, £2999 with 24-105mm: $4299
Body type
Body type Mid-size SLR
Body material Magnesium alloySensor
Max resolution 5760 x 3840
Other resolutions 3840 x 2560, 2880 x 1920, 1920 x 1280, 720 x 480
Image ratio w:h 3:2
Effective pixels 22.3 megapixels
Sensor photo detectors 23.4 megapixels
Sensor size Full frame (36 x 24 mm)
Sensor type CMOS
Processor Digic 5+
Color space sRGB,Adobe RGB
Color filter array RGB Color Filter ArrayImage
ISO Auto, 100 - 25600 in 1/3 stops, plus 50, 51200, 102400 as option
White balance presets 6
Custom white balance Yes (1)
Image stabilization No
Uncompressed format RAW
JPEG quality levels Fine, Normal
File format
JPEG (Exif 2.3 [Exif Print] compliant)
Design rule for Camera File system (2.0)
RAW: RAW, sRAW1, sRAW2 (14bit, Canon original RAW 2nd edition)
Digital Print Order Format [DPOF] Version 1.1 compliantOptics & Focus
Autofocus
Contrast Detect (sensor)
Phase Detect
Multi-area
Selective single-point
Single
Continuous
Face Detection
Live View
Autofocus assist lamp by optional dedicated Speedlite
Digital zoom No
Manual focus Yes
Number of focus points 61
Lens mount Canon EF mount
Focal length multiplier 1×Screen / viewfinder
Articulated LCD Fixed
Screen size 3.2"
Screen dots 1,040,000
Touch screen No
Screen type Clear View II TFT LCD
Live view Yes
Viewfinder type Optical (pentaprism)
Viewfinder coverage 100 %
Viewfinder magnification 0.71×Photography features
Minimum shutter speed 30 sec
Maximum shutter speed 1/8000 sec
Exposure modes
Auto+
Program AE
Shutter priority AE
Aperture priority AE
Manual (Stills and Movie)
Custom (x3)
Built-in flash No
External flash Yes (Hot-shoe, Wireless plus Sync connector)
Continuous drive Yes (6 fps)
Self-timer Yes (2 or 10 sec)
Metering modes
Multi
Center-weighted
Spot
Partial
Exposure compensation ±5 EV (at 1/3 EV, 1/2 EV steps)
AE Bracketing ±3 (2, 3, 5, 7 frames at 1/3 EV, 1/2 EV steps)
WB Bracketing Yes (3 frames in either blue/amber or magenta/green axis)Videography features
Format
H.264
Microphone Mono
Speaker Mono
Resolutions 1920 x 1080 (29.97, 25, 23.976 fps fps), 1280 x 720 (59.94, 50 fps), 640 x 480 (25, 30 fps)
Videography notes 1080 and 720 intra or inter frame, 480 inter frameStorage
Storage types Compact Flash Type I (UDMA compatible), SD/SDHC/SDXC
Storage included NoneConnectivity
USB USB 2.0 (480 Mbit/sec)
HDMI Yes (HDMI mini)
Wireless Optional
Remote control Yes (Remote control with N3 type contact, Wireless Controller LC-5, Remote Controller RC-6)Physical
Environmentally sealed Yes
Battery Battery Pack
Battery description Lithium-Ion LP-E6 rechargeable battery & charger
Battery Life (CIPA) 950
Weight (inc. batteries) 950 g (2.09 lb / 33.51 oz)
Dimensions 152 x 116 x 76 mm (5.98 x 4.57 x 2.99")Other features
Orientation sensor Yes
Timelapse recording Yes (by cable and PC)
GPS Optional
GPS notes With optional GP-E2 unit


1 comment:

Henry said...

What a very hig-end camera. It has so many improvement in specs and lots of features.

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