Halo Halong Pinoy

Thursday, September 18, 2008

Rik Cordero

Fredric Joseph "Rik" Cordero (born March 21, 1979) - is an independent music video, commercial, and film director of Filipino descent. He was born and raised in Queens, New York and is known for applying unusual, non-traditional shooting methods in his work. He is also the founder and executive producer of the New York based production company Three/21 Films, founded in 1999.

RIK CORDERO wrote and directed the prescription drug drama “Mend”, and has shot and directed several music videos, short films and documentaries including the recent “Be A N****r Too” (Nas) for Def Jam, “Neva Have 2 Worry” (Snoop Dogg) for Interscope Records, “Black’s Reconstruction”, “Get Busy”, “Birthday Girl - feat. Fallout Boy”, “Rising Up - feat. Chrisette Michele and Wale” (The Roots) for Def Jam, “Blue Magic Trailer” (Jay-Z) for Roc-A-Fella Records/Def Jam, “Brooklyn Bull****” (Joell Ortiz) for Aftermath Entertainment, “Uncle Rahiem” (Consequence) for Sony Music, the breakup comedy “This Actually Happened” and the surreal “Buru Sera”, about the trafficking of used panties by schoolgirls in Japan. He’s also a two time Asian American International Film Festival Best Music Video Award Winner for “Park, Park” (The Mighty Sweet 2005) and “I’ve Been Lost” (Plus/Minus 2006). Rik’s work has screened in numerous festivals including the Los Angeles International Short Film Festival, Canada’s Antimatter Underground Film Festival and more. He holds a BFA in Computer Graphics from the New York Institute of Technology and worked as a freelance graphic designer at various production house in New York City. In 2007, Rik pioneered the landscape of independent Hip Hop music videos by directing major recording artists such as Jay-Z, Nas, Snoop Dogg, The Roots, Ghostface Killah, Consequence, Beanie Sigel and John Legend and underground favorites such as Joell Ortiz, Joe Budden, Wale, Smif-N-Wessun, Buckshot and Big Lou. Fader Magazine has proclaimed his music videos as “miracles” while the wildly popular Hip Hop blog nahright.com has called him “The only Hip Hop video director on the planet”. He is currently in post production with his second feature film “Inside A Change”, a joint Three/21 Films / Fader Films production.

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